Lo-Lo by Bar-Maids owner Kismet Andrews is an Author and she came to tell us what’s new with her and all about the new book on the YarnThing podcast with Marly Bird.
We began with a recap of Kismet’s career in creativity, she’s been on the show before (link below) but it is a wonderful story we don’t mind hearing again. One of her grandmothers took some baby blue yarn to teach her to knit. From there she went to embroidery, cooking, crocheting and picked up knitting later as an adult, when she could appreciate that muscle memory and repetition were huge assets. Her other grandmother taught her how to create skin care ‘goop’ in the kitchen. After creating skin-care products as a fund-raiser at work, she decided to walk away from her full-time job and founded Lo-Lo by Bar-Maids. (Customer’s loved the name Bar-Maids even though to outsiders it means something else. A football player referred to the hand care product as Lo-Lo for lotion and the name became Lo-Lo by Bar-Maids.)
After fifteen years working at promoting her business, there were a lot of things she learned and the desire to write her self-promotional ideas seemed like it would make a great book. She wanted a partner with this idea so it wasn’t just her voice. Doing this with her co-author, Lisa Thorstenson (single mom and owner of Cloud Nine Soap Co., made the information easier to understand outside her arenas. The Art of Schlepping begins with the Leap of Faith that is beginning a new product, dealing with the work and putting a business together. Terms like hawking, and stock-its, the difference in vending at a juried events and marketplaces like craft fairs. Advice is given on how to interact with customers, to smile, the attitude to show up with, what kind of display attracts customers at the events (“What is YOUR Pink Pig?”).
They also define for us the difference between makers and those who make it, how to find and use assistants. (Kismet used the work that Tammy does for an example, but Marly will tell you in her Hobby to Profession class that she teaches at Stitches, that she also uses tech editors and sample knitters, and what she pays each of them, it’s quite the cottage industry!) Underselling your product is also a very thought-provoking process that is dealt with in the book. This book is geared to working locally, there will be a Volume 2 that gives advice to working on something cross-country.
Kismet says they wrote the book they wish they had when they started their businesses. She also encourages those of us who are considering writing something to get started. She says it was probably one of the most ‘growth oriented’ things she’s ever done. ‘The editing process is like being 10cm dilated for 96 hours’ is a metaphor a mother would understand. For every one else, that means being at the point of finishing a big production, intensely, for an extended period of time!
You can follow Kismet Andrews through the Lo-lo by Bar-Maids website: www.bar-maids.com, also Facebook, Twitter, Instagram, and Pinterest. The new book can be purchased with Marly’s code at this link. Here is the link to hear the earlier visit Kismet made to visit with us.
If you missed getting to hear this visit live you can still listen to the episode as it’s archived: http://www.blogtalkradio.com/yarnthing/2016/08/11/lo-lo-by-bar-maids-owner-kismet-andrews-is-an-author or with your favorite podcast catcher like iTunes or Stitcher Radio.