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Marly Bird Privacy Policy – YarnSports LLC

Effective Date: October 14, 2025

At YarnSports LLC, doing business as Marly Bird, your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use marlybird.com or any services, courses, or products offered by YarnSports LLC. This Policy complies with CIPA, CCPA, COPPA, GDPR, and other applicable privacy laws.

1. Categories of Personal Information We Collect

  • Identifiers / Contact Info: Name, email, phone, postal address
  • Demographics: Age, gender (if provided)
  • Payment Info: Credit cards or other payment methods
  • Commercial Info: Products purchased/viewed, transaction history
  • Internet / Network Activity: IP address, browser type, OS, pages visited, referral URLs, time spent, search queries
  • Geolocation Data: If enabled via device/browser
  • Audio, Visual, or Similar Info: Support requests or communications
  • Inferences: Profiles, interests, or preferences derived from the above

Sources of Information:

  • Directly from you
  • Third-party services including Raptive, Meta Pixel, PayPal, Stripe
  • Social media platforms, analytics tools, or supplemental sources

2. How We Use Your Information

  • Fulfilling orders, subscriptions, and services
  • Delivering and improving content and products
  • Personalizing your experience
  • Marketing communications (with consent)
  • Analyze site performance and user behavior
  • Prevent fraud and maintain security
  • Comply with legal obligations and enforce rights

3. Sharing and Disclosure

  • We do not sell personal information of minors under 16.
  • We may share information with:
    • Service providers: Raptive, PayPal, Stripe, email platforms, fulfillment providers
    • Legal authorities: When required by law or to protect rights
    • Business partners: In connection with mergers, acquisitions, or asset transfers

California-Specific Sale/Sharing

Raptive and Meta Pixel may use hashed or pseudonymized data for targeted advertising. You may opt out via:

Device/Platform Opt-Out Instructions

  • iOS: Settings > Privacy > Advertising > Limit Ad Tracking
  • Android: Settings > Privacy > Ads > Opt out of Ads Personalization
  • AppleTV, Roku, Amazon Fire, Samsung TV, Vizio TV: Adjust device privacy/ads settings

4. Meta Pixel / Facebook Tracking

We use the Meta Pixel to measure ad effectiveness, optimize campaigns, and deliver personalized ads. Data collected may include IP address, browser/device info, page views, and interactions.

5. Payment Processors

Transactions may be processed by PayPal or Stripe. These providers may collect and store payment info, billing address, and transaction history. Privacy policies:

6. Children’s Privacy

The Site and services are not intended for individuals under 13. YarnSports LLC does not knowingly collect info from children under 13. Deletion requests: [email protected]

7. Data Retention

We retain personal info only as long as necessary to fulfill purposes, comply with law, resolve disputes, or enforce agreements. Afterwards, info is securely deleted or anonymized.

8. Do Not Track

The Site does not alter data collection for Do Not Track signals.

9. International Transfers

Users accessing the Site from outside the U.S. consent to information being transferred, stored, and processed in the U.S.

10. User Rights

California Residents: Access, deletion, opt-out rights; authorized agents may submit requests; no discriminatory treatment.
European Residents: Access, correction, deletion, restriction, portability; complaint rights with supervisory authority.

11. Third-Party Services

Third-party services including Raptive, Meta Pixel, PayPal, Stripe may collect and process data independently.

12. Behavioral & Cross-Context Advertising

Data may be used for interest-based ads across websites, apps, and devices. Opt out via the links above or device settings.

13. Binding Arbitration & Mass Claims

  • Disputes resolved via binding arbitration in Indiana using Raptive-suggested arbitration provider
  • Batch arbitration applies only for 50+ similar claims in 30 days; arbitrator may consolidate/limit claims
  • No class actions outside batch arbitration
  • Small claims court and IP/injunctive relief exceptions remain
  • Arbitration decisions are final and binding

14. Limitation of Liability

YarnSports LLC is not liable for indirect, incidental, consequential, or punitive damages.

15. Indemnification

You agree to indemnify, defend, and hold harmless YarnSports LLC, its affiliates, officers, directors, employees, and agents from claims arising from use or violations of these Terms.

16. Governing Law

Indiana law governs these Terms. Disputes resolved in Indiana courts unless subject to arbitration.

17. Modifications

YarnSports LLC may modify these Terms. Updated Terms posted on the Site; continued use constitutes acceptance.

18. Accessibility

We strive for WCAG compliance. Contact [email protected] for accessibility issues.

19. Contact Information

YarnSports LLC / Marly Bird
Email: [email protected]
Phone: 720-641-0733
Address: 15654 Memorial Way, Fishers, Indiana 46037

Terms of Use – marlybird.com

Use of marlybird.com is governed by the same Privacy Policy and general legal framework above. All terms regarding intellectual property, accounts, prohibited conduct, payment processors, binding arbitration, liability, indemnification, accessibility, and governing law apply to the Site as detailed in the Privacy Policy section.

Terms of Service – Marly Bird House

The Terms of Service for Marly Bird House integrate the above Privacy Policy, including:

  • Access and use rules for Platform content
  • Account credentials and prohibitions
  • Disclosures for Raptive, Meta Pixel, PayPal, Stripe
  • Binding arbitration and mass/batch claim protections
  • Children’s privacy and accessibility statements
  • Termination, liability, indemnification, governing law, and modifications

All users of Marly Bird House acknowledge and agree to these Terms when accessing the Platform.

Marly Bird

The One and Only, Marly

Marly is a knitwear and crochet designer (and yarn addict) that is here to help you learn how to knit and crochet in a way that's fun and approachable.

Meet Marly

Knitting & Crochet Patterns for Every Mood
A cartoon image of a joyful chicken, sitting comfortably in a green armchair, knitting happily with blue yarn, surrounded by pink and white flowers, looking for DIY project ideas. -Marly Bird

Netflix & Chill

Simple projects for when you want to relax and zone out

A colorful illustration of a white rabbit with a unicorn horn, nestled among multi-colored leaves arranged like a fan behind it, projects every mood of peacefulness and whimsy. -Marly Bird

Social Butterfly

Frustration-free projects that you can easily work on in public areas

A whimsical illustration of a white chicken adorned with pink flowers and light pink butterflies, featuring flowing tail feathers and a playful pose, all set against a simple white background, perfect for mood-based projects. -Marly Bird

Smooth Jazz

Projects that require a bit more intense focus (but music is nice!)

mood-shh-be-quiet

Shhh Be Quiet!

Advanced projects requiring deep focus (but a big payoff, too!)