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Underground Crafter Marie Segares

March 19, 2015 By admin 31 Comments

Underground Crafter, Marie Segares joined Yarn Thing with Marly Bird on today’s program. It was two great/designers having a meeting of the minds!

Marie learned from her grandmother to crochet and knit when Marie was 9 years old. Grandmother went to a needle arts trade school! Marie was really interested in crochet… In 2002, she received a book and learned to read patterns and became fired up, making things for family, meeting crafting people locally. She took the Craft Yarn Council’s Craft Instructors program in 2007 without really any intention of teaching. [Read more…]

Red Heart Named Most Recommended Yarn Brand

March 18, 2015 By admin Leave a Comment

I’ve learned over the last 20 years crocheting that many of us began working with a basic hook or needles and a skein of Red Heart Yarn. Their commitment to provide wonderful yarn and pattern support to both the crochet and knitting community makes it no surprise that they were given the Women’s Choice Award for America’s Most Recommended Yarn Brand.

Red Heart Named Most Recommended Yarn Brand

Red Heart Yarn recognized with the Women’s Choice Award^® as

America’s Most Recommended Yarn Brand

Charlotte, North Carolina – March 12, 2015 – As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor the Red Heart Yarn brand with the 2015 Women’s Choice Award^® seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to family and friends.

“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Red Heart Yarn signify their commitment to empower women to make smart buying choices.”

According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Red Heart Yarn, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.

Ms. Passi says it’s important to note that the award doesn’t just signify that Red Heart Yarn has women’s favor – it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says.

“Receiving the Women’s Choice Award is testimony to Red Heart’s commitment to delighting knitters and crocheters with great yarns and pattern inspirations, all crafted with love” said Alyson Bell, Vice President of Marketing. “When consumers choose our products and recommend Red Heart over other brands, it is the highest accolade we could be given.”

“We are pleased to salute Red Heart Yarn for their focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi says.

ABOUT RED HEART

Red Heart is proud to be America’s favorite yarn and one of the most trusted brands in yarn. For over 75 years, more people have chosen to make their heirlooms using Red Heart than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you’ll find it in the Red Heart family. Explore our free patterns and vast yarn selection for every level of knitter or crocheter – they have a little bit of love woven into every strand.

www.redheart.com

ABOUT WOMEN’S CHOICE AWARD^®

The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.

Catherine Petitti of Red Barn Yarn

March 17, 2015 By admin 31 Comments

Catherine Petitti of Red Barn Yarn was the guest on the Yarn Thing podcast with Marly Bird, and we were completely enticed by her descriptions of her products!

Catherine to knit continental from a girlfriend in a high school. She began with intarsia and then a fisherman knit sweater. She had been sewing since age twelve. She had a retail store as an adult, which became difficult when she had three children at home under age 5. She later recognized the beauty of hand-painted yarns a few years ago. She began Red Barn Yarn with about 25 colors which has grown to 25 bases and 100 colors.

[Read more…]

Allure Fine Fiber and Fabric Wash Developer Eileen Koop of Bijou Basin Ranch

March 5, 2015 By admin 60 Comments

Allure Fine Fiber and Fabric Wash Developer Eileen Koop of Bijou Basin Ranch visited with the Yarn Thing Podcast with Marly Bird this morning. Bijou Basin Ranch is one of the smart folks who sponsor the podcast so it’s always nice to catch up and find out what’s new for the upcoming year!

Eileen, on the left, and Marly.

Eileen Koop has a background in product development for consumer product companies, beginning in New Jersey for Airwick Industries (now called Reckitt Benckiser), then to Collegate-Palmolive, then to Colorado with Scotts Liquid Gold and then Orange Glo International. When she first started out, besides product testing, she invented a breath spray called Binaca. later came Collegate Gell toothpaste, Brut aftershave men’s cologne with Karl Lagerfeld, and the Alpha Hydroxy, invented anti-aging skin care category. [Read more…]

Maria Bittner, Pattern Paradise

March 3, 2015 By admin 19 Comments

Maria Bittner, Pattern Paradise called from New York as part of the Yarn Thing Podcast by Marly Bird’s focus on crochet bloggers. patternparadiselogo

Maria remembers when she was very young always wanting to craft, playing with a friend who’s aunt brought home scraps from her job in the garment industry and dressing their Barbies. A friend of her mother’s often came to chat and always brought her handwork. When she noticed Maria trying to imitate her, she taught her a few stitches, and later Maria would borrow books from the library or purchase when she could from the local Five & Dime store.

She knew she wanted a business of her own but never found the right fit. Maria’s tradition was always to welcome new babies in the community around her with a blanket and other goodies. A woman who owned a vintage linen shop asked her to create products for sale in her shop. Later, with her son’s encouragement, she sold items online in an Etsy Shop. She was often approached for the patterns to her products and that evolved into her website: https://pattern-paradise.com/ [Read more…]

Celina Lane of Simply Collectible Crochet

February 26, 2015 By admin 15 Comments

Celina Lane of Simply Collectible Crochet was our guest on the Yarn Thing podcast with Marly Bird. Her website is www.simplycollectiblecrochet.com

Celina remembers visiting her grandmother, who had a basket of yarn next to her chair. Instead of doing nothing, she made a chain that stretch across the house, then take it apart and do it again. Later, with a toddler and going out her mind, she got to the point where need YouTube and needed something to keep her hands busy. She purchased a crochet hook and a skein of yarn. Learning from YouTube she became a visual learner and had to adjust to read patterns.

[Read more…]

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