From OTTLITE Marcea, Kelly and Nancy met up with us on the Yarn Thing podcast with Marly Bird. Marcea is the Marketing Manager and Kelly and Nancy are with the Production team, developing ideas for Ottlite products.
OTTLITE was founded in 1989, but Dr. Ott was developing the product from way back when. A bit of trivia: Dr. Ott was approached by Walt Disney to help with time-lapse film photography, for the magic pumpkin in Cinderella, which was released in 1950. Dr. Ott’s passion stems from helping people do what they love longer, bringing natural daylight indoors. Part of his research included indoor plant growth (which may have helped with growing that pumpkin), for those with pets requiring light and in recent years with the benefits of artificial but equally beneficial indoor lighting being studied and used to help people such as those with Seasonally Affected disorders, it’s understandable that there’s been huge growth for this company.
In fact, it may reduce the headaches caused by some lighting, as Marly herself has noticed as she stated during this visit. Quoting their website: ‘Some light wavelengths let you see vibrant colors, yet they emit a bright glaring light. Then eye muscles react by squinting. Other wavelengths let you see with high contrast – the edges of objects are incredibly clear which is ideal for reading text and seeing fine details. Yet you lose color fidelity. OttLite provides the best of both – the precise balance of contrast and brightness that allows you to see details clearly and colors accurately. Now the eye can see and focus without the harsh glare, distortion and fatigue other light sources cause. It’s like natural daylight indoors!‘
The ladies discussed how they innovate their product for use by various kinds of crafters, working with focus groups, gathering information from retailers who know their customers needs first hand and this has resulted in Ottlites that feature magnifying glass, cubbies for storage, the goosenecks being different lengths, the three-in-one styles, the ones that have the USB plug in that can be used to plug in and recharge your phone or listen to your music while you work. Some of the products mentioned are the Cobra, Ultimate 3-in-1 (that will be available exclusively through Joann’s) the lightbox and mini flip lite (which is customizable and it sounds like was really popular at a Tampa Bay Rays Stitch & Pitch).
There is a wonderful page on their website and a post every Wednesday in Facebook that shows what people are doing with their Ottlites called ‘What’s Under Your Ottlite?’ which shows how this wonderful product makes a difference. So many use good light to see in true colors which is obviously Dr. Ott’s dream come true to see how this awesome production crew is coming up with new ways to fit in to our lives and getting the word out about it!
OTTLITE can be found at their website directly, www.ottlite.com and can be stalked… er, followed on Facebook, Twitter, Pinterest and Instagram. Just for Marly fans and listeners, OTTLITE is giving us a 25% discount (also FREE shipping on orders over $50) use code Marly25 when shopping the website which will end March 31st.
If you missed getting to hear this LIVE you may still listen as it’s archived where it aired originally: http://www.blogtalkradio.com/yarnthing/2016/03/22/from-ottlite-marcea-kelly-and-nancy or with your favorite podcast catcher like iTunes or Stitcher Radio.