Today’s podcast guest: Michael from Yarnbox!
Yarnbox was built out of a passion for discovering wonderful new fibers and yarns and sharing that joy with others. There are simply too many great yarns for even the largest of stores to carry. The sad truth is that many high quality yarns are simply unknown to many knitters. Yarnbox allows you to experience fibers you may never have discovered while allowing small brands exposure on an international level.
The core principle that drives Yarnbox is to create a winning situation for both our suppliers and our members. Our subscribers are rewarded by receiving a superior value in retail product vs buying yarns individually. Our subscribers also have the option of joining our rewarding Yarnbox community. Our suppliers benefit from Yarnbox by receiving free advertising, fame, and future business by providing goods for Yarnbox members at a greatly discounted rate, thereby building subscriber value.
The idea was that in most LYS, you can find the same major brands on the shelves. Lesser known brands have an impossible time gaining traction in the marketplace as they can’t afford to hire sales reps, they don’t have major advertising budgets, and they have little chance of gaining publicity.
Yarnbox serves as an avenue for these tiny brands to get thei products in the hands of knitters all over the world. Hopefully these knitters are putting the yarn on the sticks and bringing it to their LYS and showing off the great stuff the knitters scored in their monthly Yarnbox. LYS owners should pay attention and seek out these brands when considering what to stock in the future.
Subscribers also benefit from Yarnbox. For the monthly subscription fee they receive far more yarn than their retail dollar could buy alone. The reason is because the supplies give us a super sweet deal in return for the exposure, and subscribers reap the benefits by agreeing to accept whatever yarns sent to them.
Who wouldn’t want a lovely yarny surprise every month??
*Giveaway* – leave a comment here with the information Michael requested and be entered to win a free Yarnbox!!