Yarn Pop by Top Shelf Totes, owner Lori Jordan, our guest today on the Yarn Thing podcast with Marly Bird. And we LOVE our Bags, don’t we?
Lori was taught to crochet by an aunt at about 12 years old, and her first project was a blanket. About 10 years ago, she picked up knitting because she was inspired to knit socks! She says socks are still her favorite GO-TO project and that she taught herself and later on, through her local yarn store.
Lori Jordan was working at Paramont Pictures to get movies uploaded in services like iTunes and Netflix, at the time knitting was her zen, she says. She and her husband decided to start their own tech company. While on the plane, she realized it would be nice to have a bag that prevented her yarn from rolling down the aisles. She sewed when she was at home, and began with a bag with grommets for the yarn to thread through. Someone suggested taking her bags to Stitches West. Her first time there, she realized that while she thought she had enough, she ran out of inventory by Saturday of the show and spent the rest of it knitting and handing out business cards.
That was the moment of clarity when she realized she’d found her bliss.
She found manufacturers close to her, in fact, the prints are all milled, made and printed in the US. The fabric is a heavier canvas that resists stains and hold their shape and still be machine washable. The prints she uses are great for making the bags coordinate while not ‘matchy-matchy’ although lots of people like having their various bags all the same print.
She loves working with the community, the people, the other vendors at shows, the yarn stores and doing the trunk shows. It’s obvious that these are the things that love her products too!
The first bag was The Single. The yarn threads through the grommet, as stated earlier, and your project can be tucked back in the, there’s a gap that allows the yarn not to get caught in the zipper. She created this bag in this size to be perfect for her socks. Naturally, The Double came next as an option for attendees at the shows, for sock two-at-a-time. Later came The Gadgety, with a pocket for a cell phone with a place to thread the headset cord through. The Commuter came with room for the larger devices like tablets to carry your pattern around with your project. And then the POPULAR Toteable to carry everything!
The bags are becoming collectibles because Lori tries to keep themes and update them. People like the Owl prints, and other people will love the Giraffes. The company is known for the Dandelion print as well.
If you didn’t get to listen to this visit yet, here is the link for where it aired originally: https://www.blogtalkradio.com/yarnthing/2014/09/16/pop-totes or you can find it in iTunes: https://itunes.apple.com/us/podcast/yarn-pop-by-top-shelf-totes/id313541727?i=319019330&mt=2