Ready, Set, Knit with KATHY AND STEVE ELKINS of WEBS – America’s Yarn Store was our featured guest today for PODCASTER NOVEMBER on Yarn Thing Podcast with Marly Bird.
WEBS was begun by Steve’s mother, who wanted to support her own yarn supply as a weaver. Over the years (just celebrating their 40th anniversary!) the business has progressed out of the basement of the family home to a warehouse and Steve’s folks retirement (or dad’s at least) and Steve & Kathy running the larger staff and supporting their family, and a huge online presence.
Ready, Set, Knit! came about through the local radio station. The station’s desire to get back to their roots of local programming and to offer a radio show to their sponsors gave WEBS a unique opportunity to get the news of fiber into the community. Even if the radio show failed, they would be in a great position to continue as a podcast with the knowledge they had gained. The wisdom of their experience must be immense after about 7 years of broadcasting. Kathy feels that after all this time, she can keep the feeling of an interview natural and flowing without become stagnant, and keeping the subject of the interview upfront for those who’ve tuned in late.
They have a format that involves what is happening with family, or at the store, an interview of a designer or other awesome fiber personality, and close with Steve discussing current special offers. So much information to fit into a specific 28 minute time-frame! Steve says it’s a great vehicle to introduce the public to WEBS, similar as Kathy says to meeting folks at the trade shows. It’s important for The Elkins to show there is real people behind the business, creating a personal connection.
A lot of this past year, with the 40th anniversary, was working with dyers and designers to create unique items for the celebration. Many of the indie yarn dyers created a colorway of their choice and a Ruby colorway (this precious stone is the 40th anniversary gem), patterns from favorite designers and there was also a project bag from Della Q to commemorate the event.
If you missed hearing the program live, it can be found at this link in the archives, https://www.blogtalkradio.com/yarnthing/2014/11/18/ready-set-knit-with-kathy-and-steve-elkins-of-webs or through iTunes, if that is easier for you.