FreshStitches update from Stacey Trock happened on the Yarn Thing Podcast with Marly Bird today.
Stacey learned to crochet at age 5, her mom taught her the only thing she knew how to do, the Zig-zag or Ripple afghan, which consists of single crochet stitches with increases and decreases. Stacey wanted to learn more, so she began borrowing books from the library. She crocheted through college and in 2008, began to pursue writing patterns.
Stacey admits that she writes patterns differently, lots of pictures because she wants people to understand how to create the mini critters she’s known for which has received a lot of criticism. It’s hard to believe that someone actually told her that her designs were amateurish because of how they are constructed (she creates a thinner fabric for her little animals, her stitches are not the common ones), there’s also been a lot of nay-sayers that she wouldn’t make a living with patterns at $4 a piece online…. Marly insisted that Stacey tell us that she has a Phd (hubby does too), which she says doesn’t make her smarter than anyone else, she just went to school longer. Many outside of the yarn world say things like, ‘Oh, it’s such a shame you won’t be doing anything real thinking anymore’ as if running a business won’t require brains.
She approached a knitshop for the experience of working with lots of crafters, they insisted she be a knitter because most of their customers were knitters. She sat down to learn, came back with a successfully finished project, and was hired.
Stacey’s focus has been on focusing on the happy, and has become known for the animals of her FreshStitches line. She’s had patterns and books published, taught at some events (She roomed with Marly at least once) some Craftsy Classes. One big challenge was offering a yarn club. She shared her experience of only having 24 hours to get a club out after receiving the yarn, with her three month old baby girl to take care of. At one point, she advised customers to turn it away, because the yarn came from around the world so the cost of having the yarn delivered to local was just too crazy to imagine people wanting to participate in.
Since the last time she visited the Yarn Thing podcast, lots of big changes have happened. One big one is the move from Minnesota to California. (I believe she had her daughter since then, too, but we didn’t really get into that.) Since she began FreshStitches she went from offering detailed patterns that people didn’t want to print, to offering an Ami Club with a new digital pattern published a certain intervals. It’s a very low cost club. Click Here for the Ami Club which Stacey is offering all who’d like to try it out, use code MARLY to try it out for the first month FREE.
Marly and Stacey love to teach. Stacey says it’s a very solitary existence and no one in her real life recognises her in the real world, family doesn’t see how much is happening online. Both ladies shared when they are teaching, it’s a completely different experience. She is now the Creative Director for Louet Yarns. That began with her involvement in TNNA’s Business and Creative Services committee, she got to the point where she wanted her own yarn line and a certain type of crochet hook. She spoke with Dave at Louet, and was specific about not wanting to be limited in THEIR yarn, because she realizes her customers are very happy shopping for supplies at big box stores. Additionally, because Louet recently acquired Kollage needles, she will be able to give input on their pursuit of crochet hooks.
Stacey Trock can be followed through her website, FreshStitches.com also through her Facebook page, Twitter, Instagram, Pinterest, Etsy shop, she also has a Ravelry Designer Page and Group. You can listen to the previous visit Stacey Trock made to the Yarn Thing podcast in 2014.
If you missed getting to hear this visit live it’s still available as an archived episode where it aired originally http://www.blogtalkradio.com/yarnthing/2016/12/01/freshstitches-update-from-stacey-trock or with your favorite podcast catcher like iTunes or Stitcher Radio.